A.K Rahming

Since the days of the Wii and DS, the message that Nintendo has been projecting out into the entertainment world has been pretty clear: “Wii would like to play!” Remember that ad? Anywho, the point is that Nintendo is — quite deliberately — very different from that of the other console makers out there. And, this is a trademark that it absolutely relishes in. There have been comments made on the matter time and again, and in a recent interview with Nikkei, current president Shuntaro Furukawa reiterated that sentiment by saying that Nintendo’s focus is on “[creating] a new experience.” […]

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