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John Friscia

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The Nintendo pie is getting bigger. It creates both some of the most beloved hardware and software in the world, but it is also expanding into theme parks with Super Nintendo World, strengthening partnerships with mobile developers to create the likes of the Pikmin AR game, and creating a 3D-animated Super Mario movie with Illustration. Speaking with Fast Company, Shuntaro Furukawa, president of Nintendo, explained how the company is ensuring quality control amid its IP expansion without stretching itself or its creative leaders too thin. Furukawa said that “something we really made sure to avoid was that when being engaged […]

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