https://www.youtube.com/user/Nintendo/featured
Nintendo's youtube channel has been Nintendo's go to place to advertise their products this entire generation....
And some fans have been totally ok with that....
But has it been successful for Nintendo in terms of advertising...?
Well, upon closer inspection, Nintendo's Youtube channel would seem to be a complete failure in terms of views....
I mean, at most, on average these vids are getting in the 500k + views range.... Just skimming through the channel, the average seems to be in that range....
That's not very good considering the amount of views some successful channels recieve....
It's one of those things where, how do you gauge the success of the channel in terms of advertising...?
Well, as far as I can tell, if the advertising of products on this channel were successful, it would be reaching well outside the spectrum of gamers, like those who don't own a Wii U, or any console for that matter....
Did this channel successfully do that...? The answer would have to be no imo....
The Nintendo Directs average between 500k - a litte over a million views....
The most viewed Direct to date was this Splatoon one....
@ 4.2 million views....
Just a short glance at the bottom of its own channel page shows you just how much more views other youtubers are getting playing and talking about Nintendo games....
Compared to these guys, even 4 milion views is kinda meh....
Nintendo seemed to only advertise to fanboys this entire generation in terms of audience....
It would seem they couldn't break through that bubble to reach a wider audience of gamers or non gamers....
And a huge part of that imo had to do with this mostly youtube only strategy this gen with the Wii U....
So I was saying the other day to someone, well, the Nintendo Directs were a complete failure....
And that if Nintendo continued down this mostly youtube only path, that it would help lead to the failure of NX....
And they said to me, well, I don't think that is the case....
I said ok, I'll be right back....
And I came here to write this thread....
So I ask you, the people of TNE, what do you think...?
Do you think Nintendo's strategy with the Directs was a success...?
If so, why...?
If you agree with me about it failing, then why...?
What do you think Nintendo did wrong...?
What could it have done to make this youtube heavy advertising campain more succesful...?
Cause I'm having trouble seeing the good this strategy did Nintendo this gen....
What say you...?
Nintendo's youtube channel has been Nintendo's go to place to advertise their products this entire generation....
And some fans have been totally ok with that....
But has it been successful for Nintendo in terms of advertising...?
Well, upon closer inspection, Nintendo's Youtube channel would seem to be a complete failure in terms of views....

I mean, at most, on average these vids are getting in the 500k + views range.... Just skimming through the channel, the average seems to be in that range....
That's not very good considering the amount of views some successful channels recieve....
It's one of those things where, how do you gauge the success of the channel in terms of advertising...?
Well, as far as I can tell, if the advertising of products on this channel were successful, it would be reaching well outside the spectrum of gamers, like those who don't own a Wii U, or any console for that matter....
Did this channel successfully do that...? The answer would have to be no imo....

The Nintendo Directs average between 500k - a litte over a million views....
The most viewed Direct to date was this Splatoon one....
@ 4.2 million views....

Just a short glance at the bottom of its own channel page shows you just how much more views other youtubers are getting playing and talking about Nintendo games....
Compared to these guys, even 4 milion views is kinda meh....
Nintendo seemed to only advertise to fanboys this entire generation in terms of audience....
It would seem they couldn't break through that bubble to reach a wider audience of gamers or non gamers....
And a huge part of that imo had to do with this mostly youtube only strategy this gen with the Wii U....
So I was saying the other day to someone, well, the Nintendo Directs were a complete failure....
And that if Nintendo continued down this mostly youtube only path, that it would help lead to the failure of NX....
And they said to me, well, I don't think that is the case....
I said ok, I'll be right back....
And I came here to write this thread....
So I ask you, the people of TNE, what do you think...?
Do you think Nintendo's strategy with the Directs was a success...?
If so, why...?
If you agree with me about it failing, then why...?
What do you think Nintendo did wrong...?
What could it have done to make this youtube heavy advertising campain more succesful...?
Cause I'm having trouble seeing the good this strategy did Nintendo this gen....
What say you...?
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